UDG United Digital Group covers the area of Digital Performance & Solutions as part of its strategic cooperation with Resolution Media Germany GmbH:
Media planning and performance marketing
Performance marketing needs to be measurable and transparent to the customer. Our creative and innovative solutions achieve maximum visibility and reach, and get conversations started for our customers. As channel-independent specialists, we take into consideration all digital touchpoints here. At the same time, we are also in a position to guarantee maximum depth of knowledge in every single discipline.
We record the effect of every trend quickly and accurately so that we can assess the impact on our customers’ operations. We can derive specific measures from many trends. As such, the digital world’s platforms and formats are continuing to grow further apart, which makes it necessary to address specific target groups in different ways. In order to do this effectively, we observe the entire customer journey. Our focus here is mainly on linking individual measures and their impact on KPIs such as the cost-revenue ratio and the effectiveness of the advertising (ROAS).